Friday, June 29, 2012


Hello everyone. To celebrate my being back on Blogger and also my new collection, I'm giving away a dress worth N10,000. For you to qualify for it, you have to Like my Facebook page Ajiri Avae Clothing!/pages/Ajiri-Avae-Clothing/229050093848224 and follow me on twitter @ajiriavae. What you need to do to actually be in the race is to go to my website and look at my newest collection and then come back to this post to rate and comment, telling us what you like and/ or don't like about it. The winner will be picked based on how useful and practical the comment is and how well it can help to point us in the right direction for our next collection. The give away will close on the 21st of July 2012 to give people the chance to participate. So what are you waiting for? Go and join in the hunt. Remember, you have to be in it to win it. Remain Fabulous peeps!!!

Thursday, June 28, 2012

Elements of Style

What is it that makes you choose what you wear? Is it comfort? Style? Color? We all choose our clothing for different reasons. Some of us want to stand out, others want to blend in. Whatever the core reasons, the one thing to keep in mind is that there are certain basics which must be achieved before we can even talk about having style. What do I mean? I mean that whatever it is that we want to express with our look, we must make the conscious effort to keep within the boundary of style. Every style can be overdone and look cheap or done tastefully. It’s about balancing every item within the look. The single most important thing to consider when choosing clothes is your body shape. No matter how cute that dress is, if it was not designed for your body shape, you will end up looking silly. Ever body shape can be flattered by wearing the right cut of clothes just as great injustice can be done to a figure by wearing the wrong cut. The next thing to consider is color. Every skin shade has certain colors that enhance it and others that subtract from it. Some people look better in warm colors while cool colors work better for others. An easy way to find out which works better for you is to drape different colored fabrics around your face and you will begin to see that certain colors read better against your skin tone. It is even easier to have someone help you observe the effects of different colors.

After that, the next consideration is occasion or practicability. You don’t want to be the girl wearing a suit at a picnic or the girl wearing that Herve Leger stunner at a young child’s funeral. As long as you get these basics right, you can be sure that you are on your way to projecting yourself stylishly. Without taking these into account, one is likely to miss the style boat. Your attempt at looking like a rock chic will be unsuccessful if the jeans are the wrong cut for your body shape. Also the most stunning dress will look drab if worn in the wrong shade of green. Of course we all know that the flyest outfit will only make you look like a fool with money if worn to the wrong occasion.

It is when all these have been fulfilled that one can start ones style journey. With these conquered it is easier to navigate the murky waters of fashion to arrive at whatever style destination we set for ourselves.

I really hope I have been of help today. Till we meet again, hopefully soon.Remain fabulous.

Allow me to re- introduce myself.

Hello babes, my name is Ajiri Okah-Avae and I’m a fashion designer and stylist. I am very interested in helping women (and men) put their best foot forward, presenting themselves in the most advantageous light, assisting the best way I know how, in their quest for world domination (or whatever their goals may be). So many fashion writers and enthusiasts have written about fashion but my purpose here is to help women (and men), from the complete novice who is trying to become more chic to the fashionista who is open to new ideas, explore the world of fashion and with what they have available in their wardrobe (with maybe a few key items added) interpret it into their own personal style.

The natural question then is ‘what is style?’ I have heard and read several opinions on what style is, but I think the simplest way for me to describe it is this. Style is the way an individual chooses to present themselves to the world. Style of course is not just about the way we dress. Style includes (but is not limited to) the kind of car we choose to drive, the way we decorate our personal space, the kind of activities we choose for relaxation and other nuances that give people an idea about who we are and what we represent. Basically, our style is what people see when they first meet us.

In fashion, sometimes style is interchanged with the word ‘look’. However ‘style’ is a more involved term than ‘look’. What do I mean? Let me put it this way. In the morning, when we all stand before our wardrobes, no matter how big or small, we have an image of what we want to project to the world based on how we are feeling or the activities we intend to take part in, and we all pick our outfits based on that. That is picking a look for the day. Style, at least in fashion, comes into play when we stop and actually give deep thought to each piece in the ensemble and how they enhance our size and shape. When we say that someone has style, we simply mean that the person gives thought to the relationship between each element and how those elements enhance their person and their space AND that it comes off as aesthetically pleasing.

I hope to be able to help you navigate the sometimes fickle, sometimes confusing world of fashion, interior design, fine wine and food. I’ll be helping you broaden your mind on how to put looks together in a stylish way, critiquing outfits worn on the streets of Lagos, giving you tips on how to make your personal space more appealing, help you understand the little things that help make wine taste better, and share a few recipes with you.

I hope to meet you here again in a couple of days. Enjoy what I have to offer today. Remain fabulous.

It's been a while.

Hello everyone, It's been a good four years since I last posted anything and I have decided to turn over a new leaf. So I'm back, a little older and hopefully, a little wiser. This will be a much more fun experience than my first go round. There will be Outfit of the day posts, give aways, first look at my latest collections, even video posts, etc, etc. For any returning readers, thank you for coming back, all new readers, thank you for stopping by. Hopefully, we will all learn something about style and how to articulate it, whatever our interpretation of it may be. Remain fabulous.