Thursday, May 15, 2008

ode to ankara

Like I said in my last post, I do a lot of work with Ankara. A lot of people ask me why Ankara and not lace? While I have worked with lace in the past, I by far prefer to work with Ankara.
I prefer to work with Ankara, first because its made in Nigeria and I'm all for buying made in Nigeria where ever possible to help our economy. Which leads to the second reason, which is that it's readily available. Third is that I love the challenge of taking a fabric that is so common place and taking it into regions that are unexpected. I have made some styles that have blown people's minds with old pattern Ankara. You'll be surprise the levels you can take Ankara to with the right designer.
I have heard several people say that Ankara is out. I think that such people aren't very creative, because I honestly believe that we haven't even scratched the surface of how far Ankara can go. One of the things I love about Ankara is that each pattern tells a story and the job of the designer is to interpret that story. My ambition is to take the fabric where no one has thought of taking it.
Anyway I hope this post will inspire us all to open our eyes to the possibilities.
Stay fabulous

Saturday, May 10, 2008

Ajiri Avae

I apologise for my rudeness. I did not introduce myself first. My name is Ajiri Avae and and I'm a fashion designer. I run a label called Ajiri Avae clothing. I specialise in turning ankara fabric into lovely summer dresses, though these days i find myself drawn to high fashion. I would say my costumers are fashionable women who socialise and are looking for that (New York) upper east side aesthetic. I consider my designs classic, the kind of clothes that you can dress up for that office party or dress down for that your friend's daughter's first birthday party.
I have always been interested in style. When I was five years old, I would refuse to wear any outfit my mother picked out for me except it passed my style test, and if it did not, i would assemble my own outfit.Unfortunately by the time I got into secondary school (high school) I became a tomboy so i just stuck to picking out outfits for other people.
Now I've found myself again and think it will be lovely to share my musings with you. I hope you will enjoy reading this as mush as i know that i will enjoy sharing it

Thursday, May 8, 2008

what is style.

Many people tend to narrow style down to fashion. I believe style encompasses every facet of life. It is the point of view through which you choose to represent yourself. For example, your style could be eclectic, retro, classic, minimalist, etc.
Style gives an impression of character. Another example, people with a classic sense of style tend to be regarded as conservative at first sight while the eclectic is considered free spirit. This means that personal style can be used to mould public opinion.
Style includes but is not restricted to, form of dress, home and work decor, choice of vehicle, speech and writing style, preferred music and all those little things that distinguish us from others.
There is no such thing as having no style. Granted, some style are aesthetically pleasing while others come across as unimaginative or even garish. This is still regarded as style albeit ugly. Even ugly Betty has style. Ask the stylist on set. There is method to the madness.
Anyway watch this space for bigger better things.
Stay fabulous